Last Updated July 25th, 2018
Wittywala Interactive Design Private Limited (hereafter referred to as “Wala Interactive”) is dedicated to protecting the privacy of our users and handling any personal date we obtain from our users with care and respect. An overall principle is that we do not collect more information than is reasonably necessary to provide you with the best user experience.
2. About us
2.1. Wittywala Interactive Design Private Limited, a company incorporated in India having its registered office at G-93, Upper Ground Floor, Block - G, Malviya Nagar Extension, Saket, Near Park, New Delhi, South Delhi, Delhi, India, 110017.
3. What kind of information do we collect?
3.1. WALA INTERACTIVE collects certain information when you play our Games. This information relates to how you use our Games, including with which device, and may include information that you submit when creating an account with us or through your social network accounts such as Facebook, Google. We may also collect information from ad network providers and other third parties such as payment service providers.
When you play our Games, we collect (among others) the following information:
Your device identifier and IP address;
Demographic information (such as your country);
Information collected through various technologies;
When you choose to register with us for a better game experience and/or to create a profile, we collect information such as your username, email address, and any information you may choose to provide;
Other information that we receive from you, e.g. your emails, chats, surveys, or other communications and information exchanged with us on our social media channels related to the Games;
How you play the Game (frequency, device, platform, level, etc.);
Transaction information of payments made;
Information you post on the Community of the Game;
4. How do we use your information?
4.1. When you play the Game, we use the information that we have about you:
To provide you with the Game and associated websites, and continuously improve their features;
To store your gaming history;
To provide help desk and support services;
To analyze the functioning of the Game and associated websites;
To enable in-app purchases;
To present interest-based advertisements and to send you promotional messages by email or other communications;
To enable social network integration, especially with Facebook;
To prevent fraud and crime;
To meet legal and tax obligations.
4.2. Your email address may be used for the following purposes:
service emails (regarding updates, new design, new features, surveys, (new) games, etc.);
delivering messages you have allowed us to forward (e.g. from other users in your social network).
5. Which partners have access to your data?
5.1. Ad network providers
5.2. Payment Service Providers
WALA INTERACTIVE may also use third-party payment service providers (“PSP”), offering payment transaction services to WALA INTERACTIVE in order to sell a product or service through our Games. The PSP acts a data controller with regards to the personal data related to the transactions (“transaction data”) processed for the purpose of purchasing the product or service. The transaction data may include your personal details, your payment card details, and the transaction details. Whenever you buy something in our Games (e.g., a virtual game item), the information that you provide to the PSP is subject to their privacy policies, not ours. The legal basis for this processing is the performance of a contract. You explicitly consent that WALA INTERACTIVE may provide personal information collected from you to a PSP for the purpose of the offering of the payment-transaction service whenever you buy something in our Games and that such PSP may use such data for (statistical) analysis of payment transactions. After you have purchased a product or service, WALA INTERACTIVE and the PSP have a legal requirement to retain your information for a legally determined period of at least 7 years. WALA INTERACTIVE shall be allowed to notify a PSP regarding a user that engages in (or who a party believes has engaged in) any activity that is illegal, that violates any person’s rights, or that led to such a user’s suspension or termination of use of the Games. WALA INTERACTIVE shall be allowed to notify a PSP regarding a user who engages in (or who a party believes has engaged in) any activity that is illegal, that violates any person’s rights, or that resulted in such user’s suspension or termination of use of a Game.
5.3. Social networks
The Game can be played and synchronized on multiple devices by using your Facebook and Google accounts to log in. Facebook and Google may provide certain information about you to us and we may use this information in order to show you advertisements. Facebook and Google are a third party, so your activities on these social media platform are subject to their user and privacy policies, not ours.
5.4. Analytics Partners
WALA INTERACTIVE uses analytics partners in order to help get insights into the usage of the Games (“Usage Data”). These analytics partners process Usage Data, which may include, among others, your IP address, geographical location, operating system, time spent in the Games, and other information about how you use the Games. This data is used to analyze the use of the Games and to improve the Games and related services. Our analytics partners will act as a data processor in relation to the Usage Data. The legal basis for the processing of the Usage Data is legitimate interest.
5.5. Customer Support Partners
WALA INTERACTIVE uses third party service providers in order to offer our users customer support services. We may share personal data such as the communication content, IP address, email address, and username (“Correspondence Data”) with these partners. The Correspondence Data may be processed by WALA INTERACTIVE and business partners for the purpose of communication with you, blocking users, changing email addresses, reactivating or blocking accounts, adding or removing in-game items, and other customer support services. The legal basis for the processing of the Correspondence Data is legitimate interest or consent depending on the service provided.
5.6. Partner networks
WALA INTERACTIVE may use partner network providers who assist us to distribute the Game in order to enable as many gamers as possible to play the Game.
After the Game has been launched, it will be continuously monitored and improved to maintain and effectuate the best gaming experience for our gamers. Developers may therefore see and have access to your information, but they will only use this information for game optimization purposes. The legal basis for the processing of this data is contractual necessity.
We may supply information to other parties if we are required to do so by law or by a ruling from a court of law.
6. Your rights
6.1. Your personal data may be stored by WALA INTERACTIVE and its business partners. In case the applicable data protection laws provide so, you have the right to access, rectify, and erase the personal data we hold about you and to restrict or object to our processing of your personal data. To the extent that the legal basis for the processing of your personal data is consent, you have the right to withdraw that consent at any time.
6.2. If you wish to exercise these rights, you can do so by sending a written request to WALA INTERACTIVE, G-93, upper ground floor, G Block Saket, New Delhi -110017, detailing your request, (to prevent misuse of requests for information), or sending an email containing your request to: .
6.3. You can, at any time, opt-out of marketing communication messages you receive from us by clicking the opt-out link in these messages.
6.4. We do not knowingly collect personal information from individuals under age 13. If you are under the age of 13, please do not submit any personal information through the Service. If you have reason to believe that we may have accidentally received personal information from an individual under age 13, please contact us immediately at .
6.5 In the event you have any questions or concerns in relation to the processing of your personal data, you can send an email to our Data Protection Officer by email at , who shall redress the complaint within one (1) month.
7.1. WALA INTERACTIVE has implemented appropriate measures to safeguard and help prevent unauthorized access, to maintain data security, and to correctly use the information we collect in relation to the Game.
7.2. Although we allow you to set privacy options that limit access to your personal data, please be aware that no security measures are perfect or impenetrable. We are not responsible for the circumvention of any privacy settings or security measures contained in the Games.
If you have any additional questions or requests, you may send an email to